Designed an interactive mobile app that introduces children to fishing and outdoor adventure through gamification. The app encourages learning, creativity, and curiosity while maintaining an intuitive, child-friendly interface.
Role:
Mobile UI/UX Designer
Industry:
Education & Entertainment
Duration:
12 weeks
Challenges
Target Age Group: The UI needed to be accessible to young children.
Engagement: The design had to balance simplicity with fun and playfulness.
Retention: Keeping kids motivated to continue exploring the app.
My Approach
1. Discovery
Conducted user persona research for children and parents.
Defined a visual style system emphasizing color, simplicity, and emotion.
2. Design & Development
Created colorful, touch-friendly UI elements with high contrast for visibility.
Designed an onboarding flow with characters and interactive guidance.
Added small reward-based animations using Lottie and motion transitions.
3. Testing & Delivery
Tested prototypes with parents for feedback on navigation ease.
Refined touch targets, button spacing, and animation timing for accessibility.
Results
Children enjoyed the app’s play-based learning system. The interactive flow improved engagement and retention rates in testing phases.
Future Plans
Add new mini-games and social features to encourage collaborative play.
Conclusion
Created a fun, educational mobile experience combining bright visuals, micro-interactions, and gamified UX to keep children engaged and learning.
