A creative digital agency needed a portfolio website that reflected innovation and professionalism. The goal was to combine minimal aesthetics with strong storytelling and motion design to attract potential clients and showcase their creative work effectively.
Role:
Lead UI/UX Designer
Industry:
Creative Agency
Duration:
8 weeks
Challenges
Visual Overload: The previous design was cluttered and inconsistent.
Lack of Brand Voice: The website failed to communicate the agency’s creativity and modern approach.
Content Flexibility: The CMS lacked scalability for frequent content updates.
My Approach
Discovery
Analyzed competitors and defined a visual tone aligned with the brand’s identity.
Created a mood board to explore typography, grid systems, and color palette.
2. Design & Development
Designed a clean, modern, grid-based interface with bold typography.
Directed GSAP-based motion to enhance interactivity without affecting speed.
Developed reusable design blocks for scalability in WordPress.
3. Testing & Delivery
Reviewed visual transitions across devices for consistency.
Ensured seamless integration with Elementor and ACF-based CMS setup.
Results
The new site delivered higher session duration and better portfolio engagement. Visual storytelling strengthened the agency’s creative identity and increased lead generation.
Future Plans
Integrate case studies as dynamic templates and add AI-powered content blocks for scalability.
Conclusion
A minimalist yet expressive digital agency website that merges storytelling, interactivity, and brand clarity through thoughtful UX and GSAP motion design.
