Designing a Scalable E-Commerce Experience for a Specialty Retail Brand
Project Overview :
This project focused on redesigning a Shopify-based e-commerce platform to improve discoverability, performance, and checkout clarity within platform constraints.
Shopify (E-commerce Website)
Timeline :
~2–3 months
Role :
UI/UX Designer
Industry :
Product Owner, Business Analyst, Developers, QA
Problem Statement :
The existing experience suffered from:
Fragmented navigation
Poor product discoverability
Checkout friction
Plugin-driven inconsistencies
Objectives, Constraints & Trade-offs :
Objectives :
Better product discovery
Faster checkout
Scalable plugin-based growth
Constraints :
Shopify platform limitations
Third-party plugins
No custom backend
My Role & Responsibilities :
I led the UX and UI design, including:
Navigation and IA restructuring
PLP and PDP design
Checkout optimization
Visual design aligned with retail standards
Key UX Insights & Design Strategy :
Insights :
Familiar patterns build trust
Checkout speed drives conversion
Strategy :
Retail-standard navigation
Scan-friendly product listings
Distraction-free checkout
Design Execution :
Category-driven navigation and mega menus
Optimized product listings with filters
Simplified checkout flow
Responsive layouts across devices
Impact & Learnings :
Impact :
Reduced friction in discovery and checkout
Improved consistency across commerce flows
Delivered a scalable, retail-ready experience
Learnings :
Strong e-commerce UX reduces hesitation.
Designing a Scalable E-Commerce Experience for a Specialty Retail Brand
Project Overview :
This project focused on redesigning a Shopify-based e-commerce platform to improve discoverability, performance, and checkout clarity within platform constraints.
Shopify (E-commerce Website)
Timeline :
~2–3 months
Role :
UI/UX Designer
Industry :
Product Owner, Business Analyst, Developers, QA
Problem Statement :
The existing experience suffered from:
Fragmented navigation
Poor product discoverability
Checkout friction
Plugin-driven inconsistencies
Objectives, Constraints & Trade-offs :
Objectives :
Better product discovery
Faster checkout
Scalable plugin-based growth
Constraints :
Shopify platform limitations
Third-party plugins
No custom backend
My Role & Responsibilities :
I led the UX and UI design, including:
Navigation and IA restructuring
PLP and PDP design
Checkout optimization
Visual design aligned with retail standards
Key UX Insights & Design Strategy :
Insights :
Familiar patterns build trust
Checkout speed drives conversion
Strategy :
Retail-standard navigation
Scan-friendly product listings
Distraction-free checkout
Design Execution :
Category-driven navigation and mega menus
Optimized product listings with filters
Simplified checkout flow
Responsive layouts across devices
Impact & Learnings :
Impact :
Reduced friction in discovery and checkout
Improved consistency across commerce flows
Delivered a scalable, retail-ready experience
Learnings :
Strong e-commerce UX reduces hesitation.
Designing a Scalable E-Commerce Experience for a Specialty Retail Brand
Project Overview :
This project focused on redesigning a Shopify-based e-commerce platform to improve discoverability, performance, and checkout clarity within platform constraints.
Shopify (E-commerce Website)
Timeline :
~2–3 months
Role :
UI/UX Designer
Industry :
Product Owner, Business Analyst, Developers, QA
Problem Statement :
The existing experience suffered from:
Fragmented navigation
Poor product discoverability
Checkout friction
Plugin-driven inconsistencies
Objectives, Constraints & Trade-offs :
Objectives :
Better product discovery
Faster checkout
Scalable plugin-based growth
Constraints :
Shopify platform limitations
Third-party plugins
No custom backend
My Role & Responsibilities :
I led the UX and UI design, including:
Navigation and IA restructuring
PLP and PDP design
Checkout optimization
Visual design aligned with retail standards
Key UX Insights & Design Strategy :
Insights :
Familiar patterns build trust
Checkout speed drives conversion
Strategy :
Retail-standard navigation
Scan-friendly product listings
Distraction-free checkout
Design Execution :
Category-driven navigation and mega menus
Optimized product listings with filters
Simplified checkout flow
Responsive layouts across devices
Impact & Learnings :
Impact :
Reduced friction in discovery and checkout
Improved consistency across commerce flows
Delivered a scalable, retail-ready experience
Learnings :
Strong e-commerce UX reduces hesitation.